Inspired by Passion
Made To
Catch Fish
What Makes Our Bait Superior?
First and foremost, we're anglers just like you, and we understand the frustrations that can come with modern fishing. Have you ever found yourself torn between fishing as your favorite relaxation activity and feeling stressed by it at times? We've been there too. Tangled lines, unfavorable weather, subpar baits and more can easily spoil a fishing trip. For people like us, fishing represents a valuable investment of our precious free time. There's nothing worse than having that time spoiled, which is why we've got you covered when it comes to easy-to-use, trustworthy bait.
Moreover, we've adopted a no-nonsense, scientific approach to the development of our baits to ensure we were putting a product out into the world that was not only safe for the fish to consume, but one that they would love to eat too.
Magic Is Our Style
From our baits that perform like magic to our rigs that deliver it to the fish, you'll encounter enchantment at every step of the way. Our products may be made in Michigan, but our fishing knowledge is global, and we've used that knowledge to develop a novel approach to baiting hooks that is so simple, so fast, and so easy—it's like magic every time.
Hats, Tees, and Accessories
At Michigan Magic Bait and Tackle Company, our apparel is crafted with eco-friendly, premium quality fabrics, and is designed in-house. We respect mother nature, and we want it to be enjoyed for generations to come. We are committed to ensuring our clothing not only looks good, but also minimizes environmental impact.
Michigan Magic is Made in Brighton, Michigan.
We use food-grade ingredients and ship your order out the same day it is made to ensure that you receive the freshest, highest quality bait that money can buy. Our baits are free from artificial ingredients and are designed by me, a serious angler, for others who are just like me.
- Will, owner of Michigan Magic Bait and Tackle Company